The Warehouse is a Samsung Loft utilizing collection of resources from past experiential activations, creating a loyalist-only experiential space. It is a shared workspace and a place to connect like-minded creators and loyalists. By inviting media members across agency contacts, the Loft is accessible through a custom key app, media and loyalists can access the lounge amenities by day to work, take breaks, network with others. At night, the space transforms into a lounge where members can power down and attend intimate concerts, talks, and more.